Mercedes-Benz engineers are striving to meet every definition of comfort in the new S-Class sedan as they try to steal a march on rival Tesla, which wowed audiences with its 'fart mode.'
SINDELFINGEN, Germany - Mercedes-Benz engineers are striving to meet every definition of comfort in the new S-Class sedan as they try to steal a march on rival Tesla, which wowed audiences with its “fart mode.”
The German automaker, the inventor of the modern car, is championing “Einsitzkomfort” - the sensation customers experience when they recline in one of the plush seats. The growing lexicon of engineering features is a sign of Mercedes’ determination to push the boundaries of automotive refinement as it tries to reclaim high-tech bragging rights that have been hijacked by electric car pioneer Tesla.
“The Lastenheft for this S-Class which was conceptualised in 2014 is now 689 pages long,” Weissinger said at the Daimler-owned company’s factory in Sindelfingen.Seats, and rear seats in particular, have emerged as a key battleground in the car industry, where the rise of automated driving has made the passenger experience as important as that of the driver.
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