As multiple hits score north of $400 million from streamers stocking up for a subscriber war, studio insiders say the eye-popping library bids are necessary to compete: 'It's either buy it now or it's gone.'
from its longtime home at Turner to Viacom in a move that sources say was larger — and more competitive — than its last pact. A new deal covering broadcast syndication rights is next up for Sony and its show about nothing.
But do sky-high prices for these TV libraries make sense in the long term? "It's either buy it now or it's gone — and we're gearing up for war now," one studio chief tells of the mentality around town.
"Exclusivity of content is becoming more important," notes Stephen Beck, founder of consultant group cg42, adding that it "means you have to be selective in where you choose to place your bets."Friends
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