After its bubble burst, Magic Leap, under former Microsoft exec Peggy Johnson, targets industry for its augmented-reality headsets.
and Alphabet are also expected to unveil their own AR headsets in the coming years. “Competition is good,” Johnson says. “It’s a sign of a healthy market.”
Total enterprise shipments for 2022 reached 1.3 million , and are expected to rise to 26 million in 2027, according to technology intelligence firm ABI Research. Eric Abbruzzese, ABI’s augmented-reality and virtual-reality research director, figures that there are “a few million” augmented reality headsets in the market today, with Microsoft’s HoloLens holding the lead. Magic Leap’s sales are in the thousands, he says, “absolutely under 40,000, probably under 10,000.
Before becoming CEO of Magic Leap, she had visited its facilities and seen its technology, she says. “I knew it worked,” she says. “That wasn’t broken at all. I did think the focus on consumer was not the right one.”Courtesy of Magic Leap Mike Bechtel, chief futurist at Deloitte Consulting, agrees. “There’s a tendency for consumers to get all the attention for new technology,” he says. “Things tend to go from tech to toy to tool.”But such shifts can be slow and rocky. Natan Linder, cofounder of manufacturing software company Tulip , says that his company supports HoloLens and Realware, but thinks the technology isn’t really there yet. “Generally speaking, I’m a skeptic,” he says.
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