A new study found that X began to amplify Musk posts and, to a lesser degree, those of conservative-leaning accounts as Musk endorsed Donald Trump for President.
Elon Musk’s X may have tweaked its algorithm to boost his account, along with those of other conservative-leaning users, starting around the time he announced his support of Donald Trump’s presidential campaign. That’s according to a new study published by the Queensland University of Technology , which found that Musk’s posts in particular were suddenly much more popular.
They report that starting around July 13th, Musks’ posts received 138 percent more views and 238 percent more retweets than before that date. Musk’s numbers “outpaced the general engagement trends observed across the platform,” they concluded. The researchers also found that other Republican-leaning accounts they examined saw similar boosts that started in July, albeit to a lesser degree.
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