The loss of SXSW decimated opportunities for artists and the service economy alike. Inside Austin's plan to rally and go forward
The scope of those hit hardest is wide, and the majority are those responsible for making sure the 10-day music, film, and tech behemoth runs as smoothly as possible. This includes the people who run SXSW: On Monday, organizers announced that they’d been forced to lay off a third of their full-time staff.
I Lost My Gig was set up about an hour after SXSW was canceled. It has a simple layout and purpose: Provide a platform for those who’ve lost work to share what they do, how much money they’re out, and offer up direct donation links via Venmo, Cash App, and PayPal. The site boasts testimonials from DJs, musicians, engineers, photographers, videographers, visual artists, designers, caterers, bartenders, florists, and others, with losses ranging from $800 to $40,000.
“We weren’t getting money to go to South by,” Blum says. “If we cancel the rest of our tour, then yes, please give us money.”
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