After Renee Zellweger’s “Judy” wows in limited release, can Oscar buzz translate into even more box office success?
Boosted by Oscar talk for Zellweger’s portrayal of the famed entertainer, “Judy” struck a chord with moviegoers and. That haul is especially impressive considering it opened in just 461 North American theaters, translating to $6,705 from each location and marking the highest screen average of the weekend. If its limited debut is any indication, “Judy” could end up in the category of prestige films that are both loved and seen.
’ co-founder and president. “We felt that if you live in Cleveland or Oklahoma City or Minneapolis, you would ask why the movie wasn’t opening right away.” Dergarabedian notes that buzz out of major film festivals like Telluride and Toronto helped elevate its profile. Zellweger, returning to the big screen after a hiatus, has also been making the rounds on late-night television and in the press.and the director [Rupert Goold] have been out there pushing this movie like it’s a blockbuster, not a smaller scale biopic,” Dergarabedian said. “But if the movie didn’t have the goods to back it up, [the promotion] would fall on deaf ears.
“That was very deliberate on our part,” Cohen said. “We couldn’t plan on it, but we were hoping there would be buzz out of the festivals. We timed [the debut] very specifically toward that as opposed to waiting until December and needing actual nominations. We liked being first out of the gate among Oscar movies.”
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