“There used to be some cultural reaction to having sales too early, but increasingly people have come to expect it,” said a USC professor.
Early Black Friday shoppers line up outside stores at Citadel Outlets in Commerce, Calif., Thursday, Nov. 28, 2024. While tens of thousands of shoppers are heading to malls and stores across Southern California on the day after Thanksgiving for what is considered the start of the Christmas shopping season, Black Friday sales continue to begin earlier and earlier.
Early Black Friday shoppers line up outside stores at Citadel Outlets in Commerce, Calif., Thursday, Nov. 28, 2024. An early Black Friday shopper uses a smartphone flashlight to locate a store at Citadel Outlets in Commerce, Calif., Thursday, Nov. 28, 2024. Early Black Friday shoppers line up outside stores at Citadel Outlets in Commerce, Calif., Thursday, Nov. 28, 2024. According to an annual survey released Nov. 14 by the National Retail Federation conducted by Prosper Insights & Analytics, 131.7 million nationwide plan to shop in stores or in person Friday, part of a record 183.
Target will begin exclusively selling “Taylor Swift The Eras Tour Book,” plus “The Tortured Poets Department: The Anthology” on CD and vinyl Friday. They will become available on the Target app and on Target.com Saturday. The top two on the list for girls were the same for the third consecutive year — Barbie dolls and any doll. Legos were third for the second consecutive year after finishing fourth in 2022. Makeup and beauty products were fourth. Disney items were fifth and baby dolls sixth.
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