A lawyer weighs in on the recent 'fake Drake' AI debacle, explaining whether existing U.S. copyright law allows artists to copyright their individual style.
"It depends," he told Fox News."‘Fake Drake’ may be legal in some ways and not in others."
"As to copyright, it appears to not violate any rights as it was an original composition—not literally copying lyrics or music of the artist," Rotella continued."The generating of their voices by AI, though, without the artist’s consent, can be argued to violate what is called the right of publicity." of someone's identity, including their likeness or other recognizable aspects of their persona, according to Cornell Law School.
The singer Grimes recently said she would"split 50% royalties on any successful AI generated song" that uses her voice, adding that she liked the idea of"killing copyright." "This lets famous people essentially sue when their identity is commercially exploited," Rotella told Fox News."While these claims have been brought in the world of commercials using lookalike actors and what seems to be identical famous voices, Drake would be a pioneer in bringing a suit against the AI and its developer." in 2012, seeking up to $20 million over the clothing company's use of a look-a-like in one of its commercials.
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