Twitter announced on Wednesday that it would no longer allow political ads on its service, in an implicit response to Facebook’s policy of allowing political ads even if they contain false information.
“We’ve made the decision to stop all political advertising on Twitter globally,” wrote CEO Jack Dorsey in a series of messages Wednesday. “We believe political message reach should be earned, not bought. Why? A few reasons. A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
Dorsey’s tweets announcing the new Twitter policy contained an implied rebuke of Zuckerberg’s stance, which came under withering criticism in a House Financial Services Committee hearing last week. In defense of the Facebook policy, Campbell Brown, the head of news partnerships at the company and a former television news journalist, wrote in a post on the social network Wednesday: “I strongly believe it should be the role of the press to dissect the truth or lies found in political ads — not engineers at a tech company.” The policy has faced internal pushback from hundreds of Facebook employees who signed a letter to Zuckerberg asking him to reconsider the policy.
“So you won’t take down lies, or you will take down lies?” asked Ocasio-Cortez. “I think that’s a pretty simple yes or no.” “Congressman, I think that depends on a bunch of specifics that I’m not familiar with this case and can’t answer to,” Zuckerberg said.This week Facebook removed false ads submitted by Adriel Hampton, an activist who officially registered to run for governor of California just to test the social network’s ad system. Facebook said it removed the ads because Hampton had explicitly said he was running to circumvent its policy.
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