After creators flocked to Instagram Threads, Meta's challenge is to keep them from fleeing

Influencers and creators are trying to figure out if Instagram Threads can help their careers as Twitter continues to stumble

Threads can cater to people interested in topics like fashion, sports, music and beauty who have never found like-minded communities on Twitter.

, says it was a "smart move" for Meta to try capturing disillusioned Twitter users as well as people who have have deserted the app. "They aren't looking to go zero to 100 miles on this other thing," Lacaillade said. "It's so important not to discredit what you got in search of something that is unproven or is the flavor of the month."

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