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YouTube superstar Jimmy 'MrBeast' Donaldson made a splash in December with his Amazon Prime Video series, 'Beast Games,' but he's not the only creator being courted by Hollywood. Industry insiders tell Business Insider that streaming services and studios have been on the hunt for influencer-fronted content in recent months.Donaldson's reality competition show was a big bet for Amazon . Donaldson has said the show cost more than $100 million to make.
'A top unscripted agent said Netflix had discussed putting podcast interviews on the platform. These could serve as a new spin on the talk show format. This agent, along with some other industry insiders, spoke on the condition of anonymity to protect business relationships; their identities are known to BI.The unscripted agent said Amazon had been slow to move forward on buying decisions but wants to do more with creators, preferably something with a large built-in audience.
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