After Apple Card and Apple Savings, what comes next?

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After Apple Card and Apple Savings, what comes next?
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Apple has hinted that more financial 'tools and services' are coming after Apple Card and Apple Savings, but what are they?

Yesterday’s press release got me thinking about that. The company announced that Apple Card achieved the award for Best Co-Branded Credit Card for Customer Satisfaction with No Annual Fee in the J.D. Power 2023 U.S. Credit Card Satisfaction Study. The card, which was created by Apple and is issued by Goldman Sachs, has now won the award for the third year in a row.

“Since the start, we’ve been committed to delivering tools and services that help users live healthier financial lives, and it’s been rewarding to see customers using and finding value in the benefits of Apple Card. We are honored that Apple Card has been recognized as a leader in customer satisfaction.

That’s a big product that Apple is still missing in its financial product lineup. We have Apple Card, the company’s self-branded credit card that offers close integration with the Wallet app, supports Apply Pay of course, and earns users up to 3% Daily Cash .

What else is Apple Cash currently missing? Well, a physical debit card is definitely something that would be nice. Imagine having a checking account with no physical debit card at all. The reason that Apple Cash is okay is that you have a physical card from your checking account. That is absolutely needed in order to have a fully functional checking account — even Apple Card understood that when it released the titanium card at launch.

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