'I love more than anything that the eBay seller makes no mention of the show in the description of the shirt — they may be the only person on Earth who hasn’t seen it'
Photo: Netflix After finishing Tiger King, I quickly decided I had to have the exact hot-pink Western shirt Joe, John, and Travis were married in. I fancied the shirt not just for its specific shade, but because it’s entirely solid. Don’t get me wrong: A patterned Western takes me to a ranch in my own mind, but Joe’s shirt, I could tell, was the rare “wear with all” — something one could wear more or less daily.
I gave up for a little, but then I got a DM from Jon Caramanica, who writes the Critical Shopper column at the Times. He’d done a deep image search of Western labels based on the screenshot I took from the Oprah video, and somehow managed to find one that matched the picture. The brand, it turned out, was White Horse Apparel — a generic, wholesale Western-wear label, established, per the website, “in 1984 by Richard Baker, Gary Roe, and Bob Goughnour.
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