News executives were worried for the first half of the year about consumers expressing relatively little interest in the coming election.
After a desultory start to the campaign season, news outlets are starting to see interest in political news perk up because of an extraordinary run of stories over the past few weeks.
More than 57 million people read news stories about the campaign on more than 2,000 news sites measured by Taboola over the past 45 days. That's a 56% increase over the previous 45-day period, the company said. Trump had been the No. 1 topic on news sites for most of 2024 until July — when Harris surpassed him, Taboola spokesman Dave Struzzi said.
Fox's average July audience in prime-time was 3.45 million, up 66% from its average between January and June, Nielsen said. Viewership soared during coverage of the assassination attempt and the feel-good GOP convention that coronated Trump — the favorite for many of Fox's viewers — drew more people in than any other convention that has taken place in Fox's history.
Fox also led its news rivals in the weekend coverage of Biden's decision to step away from the race. And CNN's prime-time average of 856,000 in July was up 41% from the network's average for the first six months of the year.
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