Crypto logos won't shine across the stadium during the Super Bowl this year following a devastating 2022.
Crypto logos won’t shine across the stadium during the Super Bowl this year following a devastating 2022.
Cryptocurrency exchanges will supposedly not promote their products and services during Super Bowl LVII this Sunday . The bear market in 2022 shook the industry to its core, wiping out close to $2 trillion and causing multiple bankruptcies. One of the most active advertisers at last year’s Super Bowl was FTX, whose demise in November still echoes across the industry.The most anticipated event in the National Football League is just around the corner, meaning numerous companies have already inked marketing deals to promote themselves during the match between Kansas City Chiefs and Philadelphia Eagles.
Unlike in 2022, the logos of cryptocurrency organizations will reportedly not shine across the stadium this year. Mark Evans – Executive Vice President of ad sales for Fox Sports –the speculation, adding that beverage giants like Heineken and fast food brands, including Doritos and M&Ms, will take their place.
FTX, Coinbase, Crypto.com, and eToro were some of the companies with the strongest presence during last year’s Super Bowl. Coinbase’s marketing initiative brought so much traffic that the platformSeveral months later, though, the market collapsed, and the interest in digital currencies started declining. Coinbase dismissed some staff due to the unfavorable conditions last summer and
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