Few chess players have produced the magic commodity which separates Norway’s Magnus Carlsen from any of his peers: celebrity.
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But his motivation to rack up professional titles is on the wane. Carlsen, 33, now wants to leverage his fame to help turn the game he loves into a spectator sport. Carlsen intends to use his experience to provide recaps and analysis on his new app, starting with November’s World Chess Championship tournament between China’s Ding Liren and India’s Gukesh Dommaraju. He won't be competing himself because he voluntarily ceded the title in 2023.
While Take Take Take offers a different prospect with its streaming services, it is still being launched into a crowded market with Chess.com, which has more than 100 million users, YouTube, Twitch, and the website of FIDE the International Chess Federation. World Chess was worth around $54 million when it got listed on the London Stock Exchange.
At the same time, he admits that two decades after becoming a grand master, his mind doesn’t quite compute at the tornado speed it once did. “Most people have less energy when they get older. The brain gets slower. I have already felt that for a few years. The younger players’ processing power is just faster.”“My mind is a bit slower, and I maybe don’t have as much energy. But chess is about the coming together of energy, computing power and experience.
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