Cattle have long been considered a measure of wealth across Africa - but it is n...
JOHANNESBURG/VRYHEID, South Africa - Cattle have long been considered a measure of wealth across Africa - but it is not just farmers cashing in.A pioneering app in South Africa lets investors, eager to benefit from rising global beef demand, buy shares in a cow from their mobile phone for as little as 576 rand .
Groups of investors can buy a whole cow, while individuals can purchase shares in a pregnant cow or young calf. “The household bank account was a crop,” added Shezi of his family experience, standing among a herd of cattle at a partner farm in Vryheid, a ranching town in northern KwaZulu-Natal province.Livestock contributes around 51% to the agricultural economy in South Africa, with global sheep and beef prices rising after droughts in major producing areas.
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