Africa: South Africa's Dance Music Craze, Amapiano, Could Conquer the World - If Its Stars Step Up

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Africa: South Africa's Dance Music Craze, Amapiano, Could Conquer the World - If Its Stars Step Up
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South Africa's Dance Music Craze, Amapiano, Could Conquer the World - If Its Stars Step Up TC_Africa: Africa

are often marred by technical problems, poor sound quality and an evident lack of professionalism. Many acts appear under-rehearsed.

The question is, to what extent will this be a limiting factor in amapiano's ascendancy to higher levels?Emerging from the largely urban Gauteng province in South Africa as early as 2012, amapiano is today waxing stronger than ever as artists establish multiple digital platforms and spaces. Music executives are jostling to see how all of this might translate into mega bucks and business.

Amapiano is overwhelmingly deejay-driven, with infectious and often melodic beats interlaced with bluesy, jazzy interludes that are punctuated by the ubiquitous log drum .

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