...adds Africa must shape its own narrative
The President of the Africa n Development Bank Group, Dr Akinwumi Adesina, has called on Africa n financial institutions to support the emergence of a globally respected Africa n media company that will position the news of Africa to the world.
The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential. Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative clichés in media reports about Africa."It's time for change," he declared.He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody's Analytics had shown the continent was much less of a risk than many other continents.
"The media has a critically important role, by being fair, objective, inquisitive, investigative yes, but also by being a catalyst for development, and promoting positive news about tangible African accomplishments, achievements, and developments," he said in his address. Adesina said the African Development Bank would work with the AllAfrica Media organisation and African financial institutions to establish the prize as part of efforts to promote more positive reporting of developments on the continent.
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