A report found that money made by football and basketball programs — whose majority of players are Black — pays for coach and administrator salaries, is used to upgrade facilities and finances non-revenue sports played mostly by affluent White students
The study from the National Bureau of Economic Research, published August 31, analyzed revenue data for all 65 athletic departments in the Power Five conferences, home to the NCAA's top Division I men's football and basketball programs, from 2006 to 2019. The researchers also collected data from student rosters across all sports in those departments in 2018, including data on the players' ethnicity and hometowns.
"College athletes are being educated, not exploitedThe average salaries of Power 5 football coaching staffs at public schools grew from $4.8 to $9.8 million from 2008 to 2018, nearly doubling over the past 10 years, according to the data. And football coaches, aren't the only coaches who saw exponential salary increases, the study shows. Coaches for all other sports at Power 5 schools have also seen an increase from $7.3 to $12.
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