The Gucci alum was named creative director of the Italian brand, effective Nov. 1.
parent company Aeffe rose 2.26 percent to 81 cents in early trading in Milan following the news that Davide Renne had been named creative director of the Italian brand.on Nov. 1, and his first collection will debut for fall 2024 in February during Milan Fashion Week. He succeeds Jeremy Scott, who exited the brand last March after a 10-year tenure.
In addition, Ferretti said that Renne has “immediately shown an approach that is extremely polite and respectful, which reflects our company culture where the values connected to the family and the sense of belonging are still the foundations of our daily life.” The new course, he concluded, will “surely lead to great satisfaction.”, eventually becoming head designer of womenswear, and at Moschino he will oversee women’s, men’s and accessories collections, reporting to Ferretti.– the playroom.
While in high school, “for some mysterious reason I kept drawing women’s clothes,” he writes. “Nevertheless, I figured I’d go on to study architecture, but enrolling at Polimoda in Florence endowed me with a sense of absolute freedom, paving the way for a journey of creativity that, I soon discovered, became my life.”
Renne continued by saying that “being tasked of taking charge of the house created by a genius of Italian design and contemporary art is an honor that I don’t take lightly. I realized that Franco ceases to appear an outlier only once you consider his work not outside but beyond the bounds of fashion, as a contemporary artist. He was the creator of an astonishing modern concept of luxury that still resonates today – his work is present even if he’s not here.
A former Gucci colleague praised Renne’s “great talent, a creative mind with a strong imagination and respect for both fashion and the people he works with. In his previous experience, he was able to lead his team even in delicate moments, never losing his smile and enthusiasm, thus proving he is a sensitive man with a heart of gold.”
Scott succeeded longtime creative director Rossella Jardini, who carried forward the late designer’s torch for two decades. for six years. He launched his own company, Moonshadow, in 1983, followed by Moschino Couture! that same year. He was known for his quirky and tongue-in-cheek sense of humor, spoofing high fashion, but at the same time, his innovative designs were ground-breaking.
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