Advertising giant which represents big global brands warns them to stay off Twitter

Omicron, which represents 5,000 clients including Apple and Pepsi, has urged its customers to stop advertising on the social media platform

The move piles further pressure onto Twitter’s new owner Elon Musk as he battles to protect the company from bankruptcy. Thousands of big global brands are being encouraged to stop promoting their products onOmicron, a media agency which represents 5,000 clients including Apple and Pepsi, has urged its customers to stop advertising on the social media platform, over fears they were seriously risking their brand’s safety., as he battles to protect the company from bankruptcy.

Musk last week U-turned on a rollout of subscriptions, as a mass of senior staff walked out and employees were told that “bankruptcy is not out of the question”. In an internal memo to advertisers Omnicom sent out last week it is believed brands were warned they should “pause activity on Twitter in the short term” as issues with the company’s roll-out of its new subscription service had “potentially serious implications” for companies advertising on the site.

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