Sixteen of the world's biggest advertisers have joined together to push pla...
FILE PHOTO: An usher holds a baton to guide attendees towards the AGM of advertising agency WPP in London, Britain, June 13, 2018. REUTERS/Toby Melville
The Global Alliance for Responsible Media will also include media buying agencies from the major ad groups - WPP, IPG, Publicis, Omnicom and Dentsu - as well as the platform owners, the group said on Tuesday at the ad industry’s annual gathering in Cannes, France. “When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,” he said. “Founding this alliance is a great step toward rebuilding trust in our industry and society.”Platform owners had taken steps to address the problems, he said, but their focus had been more reactive - tackling content after it appeared - than proactive.
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