This May, Adult Swim starts airing a little bit earlier.
that Cartoon Network plans to start shifting over to Adult Swim programming one hour earlier — up from 8PM ET to 7PM ET — beginning in May as the network makes a more concerted play for viewers older than 18., Ouweleen said that while the animation industry definitely went through a tumultuous period that lasted throughout 2022, there’s since “been a correction” and emphasized that “the animation bubble hasn’t burst but it’s certainly calmed down a little bit.
“The DNA we share with Discovery is, they fully understand certain genres, so they understand how we operate in that way,” Ouweleen said. “The one learning curve for them, and for me, conversely, is that most of Discovery’s content is very quickly made and they can make tons of it. Animation takes two years and hundreds of people. It’s still hand-made, though obviously we have digital tools … Our stuff takes longer to make, but also airs forever.
As Ouweleen sees it, that last point is of particular importance as it plans to debut new series likeon both Adult Swim and HBO Max, a strategic decision meant to expose the show to as broad an audience as possible. As resource-intensive as producing animation can be, once it’s in the can, the network can theoretically run it indefinitely and potentially cultivate new followings in the process.
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