I’m a contributing writer for Forbes covering the convergence of AI and creativity. Send tips, pitches or notes via email ([email protected]).
Obliterate That Bad Habit Of Dumbing Down Your Prompts When Using Generative AI So You Can Improve Your Results Tenfoldhigh-profile sports broadcasts on Monday night. The commercial for Adobe Photoshop highlights creative capabilities enabled by the company's AI technology.Adobe will premiere the first-ever TV commercial powered by its Firefly generative AI during high-profile sports broadcasts on Monday night.
Set to air during MLB playoffs and Monday Night Football, two of the most-watched live events on television, the new Adobe spot will showcase Photoshop's Firefly-powered Generative Fill feature.With Adobe’s new commercial, generative AI will enter the mainstream spotlight, reaching audiences beyond just tech circles.
Since launching Firefly in March, over 3 billion AI-generated images have been created by users, establishing it as the most popular commercial model globally. Adobe is betting that primetime viewers are now ready to embrace the creative potential of its AI. Leak Reveals A Wall Street Crypto ‘Revolution’ That Could Crush The U.S. Dollar Has Suddenly Begun—Heralding Bitcoin, Ethereum, XRP And Crypto Price Chaos"This all-new campaign was inspired by the excitement and ethos of Firefly-powered tools in Photoshop," said an Adobe spokesperson. The commercial aims to showcase how AI can empower people to explore new creative possibilities, featuring a girl creating her dream birthday invitation using the technology.
For Adobe, the sports broadcasts represent a prime opportunity to dazzle wide audiences. The ad buy suggests confidence that showcasing its AI leadership can boost brand affinity and engagement. It also cements expectations that AI will soon be ubiquitous across marketing and media.
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