Adobe takes the fight to Canva with new AI marketing platform

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Adobe takes the fight to Canva with new AI marketing platform
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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies.

rivals, entering the desktop software space for the first time. Now Adobe revealed more of its weapon to take a bite out of Canva's traditional space with an AI-heavy online hub for brand design assets and advertising.is intended to serve as a single centralised online hub providing easy access to a range of generative AI tools for building marketing campaigns.

Adobe hasn't commented yet on GenStudio pricing, which it says will vary according to the size of each business customer.Also at the Adobe Summit, the creative software giant presented Firefly Services, which will provide brands with over 20 AI-powered tools and APIs to automate repetitive creative tasks such as image resizing and generative background expansion. tool, which is intended to help generate more consistent variations in images.

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