Can Adobe buck the AI controversy trend?
If there’s one recurring theme at this year’s OFFF festival in Barcelona, it’s that NFTs are so last year – and this year’s hot topic is generative AI. And nobody is pushing the topic on stage more than Adobe, which this week made some pretty huge generative AI announcements of its own. “Generative AI is here. There is no discussing that. It is really part of the next phase of human driven creativity,” said Rufus Deuchler, Adobe’s director of worldwide Creative Cloud evangelism.
But Deuchler placed particular emphasis on the importance of user feedback during the beta stage. “It is really important that as many people as possibly try it out,” he said. ““I want to build this together. Tell us what’s good and what’s wrong. This is truly a community effort. We need your feedback to help us and guide us so that we do the right thing all along.”
You can sign up to try the Adobe Firefly beta – and perhaps more importantly feed back to Adobe about the experience –
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