Adobe Inc and Microsoft Corp are partnering to bolster each other's sales a...
SAN FRANCISCO - Adobe Inc and Microsoft Corp are partnering to bolster each other’s sales and marketing software capabilities, taking aim at common rival Salesforce.com Inc, they said on Tuesday.
Adobe and Microsoft hope to make it easier for users of Adobe’s marketing software to find and target teams of potential customers for business goods on LinkedIn, the social network owned by Microsoft, they said at a conference in Las Vegas. “The LinkedIn network is one of those clear holy grails” for business marketers, Steve Lucas, chief executive officer of Marketo, a business-to-business marketing software firm that Adobe acquired last year for $4.75 billion, told Reuters. “It has just become such a huge lever for B-to-B marketers that it would be impossible for us to ignore it.”
Most of Adobe’s tools were for marketers trying to reach consumers, but the Marketo acquisition last year bolstered its software for business marketers.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
These are the 5 big trends that will shape the future of digital advertising, according to AdobeA new report from Adobe outlines the past 25 years of digital advertising and predicts future change in programmatic TV and more ad-tech consolidation.
Read more »
$7 billion Slack just made it easier to search for channels as it takes on MicrosoftSlack launched a new update that makes it easier to search for channels. It's improving its search as it scales up and takes on Microsoft Teams.
Read more »
Google is winning in education, but Apple and Microsoft are battling for market shareGoogle has a majority of the U.S. education tech market, largely because Chromebooks are affordable.
Read more »
Walmart is reportedly considering taking on Google and Microsoft with a video game streaming serviceWalmart is reportedly considering taking on Google Stadia and Microsoft xCloud — so get ready for a boom in video game streaming services.
Read more »
Cramer: Market action shows investors are taking a 'leap of taste'Jim Cramer says all of the rising on the market is not justified, but investors have some breathing room.
Read more »
MLB notebook: A's 1B Olson out after hand surgeryOakland Athletics first baseman Matt Olson underwent surgery on his right hand F...
Read more »
Ichiro says goodbye to adoring fans; Mariners beat A's in 12Ichiro Suzuki was showered with cheers and chants Thursday night while taking his final bow in a magnificent career that lasted nearly three decades when the Seattle Mariners beat the Oakland Athletics 5-4 in 12 innings. The 45-year-old Ichiro went 0 for 4 in the second game of the Major...
Read more »
Zendesk Intensifies Its Competitive Challenge Against SalesforceZendesk intensifies its competitive challenge against Salesforce
Read more »
Salesforce.com Turns 20: Its Early Hires Share Secrets To Its $125 Billion SuccessFormer employees talk about their lessons.
Read more »