The author argues that Adobe is failing to support the growing trend of hybrid creators who use both photography and videography. While camera companies are producing increasingly versatile cameras, Adobe's software and pricing seem to prioritize traditional photographers.
Beyond that, as more camera and lens companies are pushing to support the “hybrid” creator (for good reason), Adobe continues to ignore them. For some time now, photographers and videographers have been moving closer together into the “hybrid” creator that the modern media landscape demands.
While there are certainly many photographers who never use the video mode on their cameras and many videographers that don’t touch that shutter button, the Venn diagram of what the modern digital creator looks like is becoming more and more overlapped. Camera companies have seen this coming for the better part of a decade and in recent years — and especially in 2024 — have been making cameras and lenses that specifically appeal to this type of creator.are all examples of hybrid cameras that don’t ask the user to sacrifice a lot to perform either task — and those are just a quick summary of some of the new options. Looking across the entire camera landscape, effective capture of both photos and videos is a major tent pole of almost any new camera released in the last five years. What I’m trying to say is that the existence of this hybrid photo and video creator is no longer a guess or bet on the future, it’s the active present-term case for a large number of creators who are buying a camera and associated software to perform their jobs. Camera companies are providing options at a wide range of prices, too — it’s not all professional bodies. Fujifilm’s X-M5 is a perfect example of this lowered price bar without sacrificing performance. That is why it is particularly egregious that Adobe doesn’t seem to care at all about properly supporting this type of creator. Looking at the new pricing structure, photographers are at least served with a plan that is somewhat reasonable in price, even if that price is going up. I’m not a fan of forcing more cloud storage onto a group that probably does not want or need it, but at least there is an optio
CREATOR PHOTOGRAPHY VIDEOGRAPHY SOFTWARE ADOBEE
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