Adobe Firefly uses generative AI to achieve new creative expression - TechCentral

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Adobe Firefly uses generative AI to achieve new creative expression - TechCentral
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Promoted | Adobe Firefly uses generative AI to achieve new creative expression

. Adobe is also planning to make Firefly available via APIs on various platforms to enable customers to integrate into custom workflows and automations.We are truly in the golden age of video — short-form video is ubiquitous in news, social media and entertainment. And insatiable demand, multiplying channels and globally distributed teams make it extra challenging to scale the production of high-quality creative work efficiently.

Imagine the power to instantly change the time of day of a video, automatically annotate and find relevant b-roll, or create limitless variations of clips — all as a starting point of your creativity.Change colour schemes, time of day, or even the seasons in already-recorded videos, instantly altering the mood and setting to evoke a specific tone and feel. With a simple prompt like: “Make this scene feel warm and inviting”, the time between imagination and final product can all but disappear.

As a line-based alternative to pixel art, vector art can be used for many purposes – website designs that adjust to different resolutions; artwork suitable for layouts larger than printed pages, including billboards and vehicle wraps; and motion graphics with easy SVG asset animation capabilities.

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