Adobe Firefly is a new text-to-image generative AI that wasn't trained on stolen imagery.
The company says that Firefly is made up of multiple models that are “tailored to serve customers with a wide array of skillsets and technical backgrounds, working across a variety of different use cases.
“Adobe Stock’s hundreds of millions of professional-grade, licensed images are among the highest quality in the market and help ensure Firefly won’t generate content based on other people’s or brands’ IP,” Adobe says. Adobe says Firefly is built on a “customer-centric” approach to generative AI and is made specifically to benefit creators and artists by supplementing their skills. Specifically, Adobe says that the demands on content creators have grown significantly — they have doubled in the last year according to a recent Adobe study. The point of Adobe’s generative AI is to “ease this burden” of demand by creating a system of solutions that allow artists to work faster and with fewer roadblocks.
“Adobe is pushing for open industry standards using CAI’s open-source tools that are free and actively developed through the non-profit Coalition for Content Provenance and Authenticity . These goals include a universal ‘Do Not Train’ Content Credentials tag in the image’s Content Credential for creators to request that their content isn’t used to train models. The Content Credentials tag will remain associated with the content wherever it is used, published or stored.
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