Adidas’ turnaround CEO is in for a ‘marathon and not a sprint’ after Yeezy shock

United States News News

Adidas’ turnaround CEO is in for a ‘marathon and not a sprint’ after Yeezy shock
United States Latest News,United States Headlines
  • 📰 TimesLIVE
  • ⏱ Reading Time:
  • 11 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 8%
  • Publisher: 59%

Bjorn Gulden has delivered probably the gloomiest welcome message of his career as Adidas heads for its first annual loss in more than 30 years.

Bjorn Gulden’s warning that the Yeezy shoe debacle could lead to a €700m loss at Adidas AG won’t have come as a total surprise to investors familiar with the CEO’s track record as a turnaround artist at

other struggling companies...You’ve always trusted us to help you navigate the world. Support the Sunday Times by becoming a premium member for only R80 and keep the conversation going. You can cancel anytime.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

TimesLIVE /  🏆 28. in ZA

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Adidas’ Kanye test: New CEO has a R23bn pile of unsold Yeezy gear | BusinessAdidas’ Kanye test: New CEO has a R23bn pile of unsold Yeezy gear | BusinessAdidas AG shares slumped after the German shoemaker warned that it’s sitting on a €1.2 billion (R23 billion) pile of unsold merchandise after terminating its lucrative branding deal with rapper Ye. | News24_Business
Read more »

Adidas’ turnaround CEO is in for a ‘marathon and not a sprint’ after Yeezy shockBjorn Gulden has delivered probably the gloomiest welcome message of his career as Adidas heads for its first annual loss in more than 30 years.
Read more »

How Gauteng MEC and gambling board chair 'butted heads' over acting CEO's hiring | City PressHow Gauteng MEC and gambling board chair 'butted heads' over acting CEO's hiring | City PressGauteng MEC Tasneem Motara dissolved advocate Anthea Platt's board on Wednesday citing resignations but documents show that the two were at odds over Karabo Mbele's appointment. Mbele, former gambling board official who headed a department responsible for sports development funding, left the entity two months before a forensic investigation found former CEO misused funds from her department and recommended further investigations into grant funding.
Read more »

'Business must set goals for government'Sygnia CEO Magda Wierzycka says strategic investment will incentivise state to deliver results.
Read more »

'Business must set goals for government'Sygnia CEO Magda Wierzycka says strategic investment will incentivise state to deliver results.
Read more »



Render Time: 2025-03-01 16:32:17