The company cut ties with Ye in October after he made antisemitic and other offensive remarks online and in interviews. That left Adidas holding 1.2 billion euros ($1.3 billion) worth of unsold Yeezys and searching for a responsible way to dispose of them.
Adidas CEO Bjørn Gulden said in May that selling the popular sneakers and donating some of the profits was the best solution to deal with the unsold inventory and make a difference. He said the company spoke with nongovernmental organizations and groups that were harmed by Ye’s comments and actions.
Adidas declined to give details on numbers of shoes that would be released for sale and how much of the proceeds would be donated. Asked if Ye would receive royalties from the sales, the company would only say that “we will honor our contractual obligations and enforce our rights but will not share any more details."
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