Adidas has announced a multi-year partnership with the Mercedes-AMG Petronas F1 Team to supply apparel, footwear, and accessories for the team and its fans. The collaboration aims to bring a fresh perspective to the sport and attract a new generation of fans.
Adidas said it will create a complete range of apparel, footwear and accessories for the entire Mercedes-AMG Petronas F1 Team, including drivers, mechanics and engineers, as well as the team’s fanbase. The German athletic brand has inked a new multiyear partnership with the Mercedes-AMG Petronas F1 Team. The first Adidas x Mercedes-AMG Petronas F1 Team range is expected to be unveiled in February, as all attention turns to the 2025 season.
Several limited-edition drops are also planned throughout the year, Adidas said. Adidas chief executive officer, said in a statement on Tuesday that the company is “extremely proud” to introduce the Three Stripes into F1 as an official team partner. “Together, we share the passion for speed, innovation and performance,” Gulden said. “We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans. We look forward to supporting Mercedes-AMG Petronas F1 and win together.” “Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team,” Toto Wolff, co-owner, team principal and CEO of the Mercedes-AMG Petronas F1 Team, added. “Adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too. This announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear means in our sport. We are excited to break this new ground and work with Adidas as we collectively strive to fight for world championships.” This new partnership comes as many Adidas competitors work to make a splash in the Formula One spac
ADIDAS F1 FORMULA ONE MERCEDES-AMG PETRONAS MOTORSPORTS
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