Adidas has teamed up with singer Beyonce and will relaunch her Ivy Park brand, a...
FILE PHOTO: 50th NAACP Image Awards - Show - Los Angeles, California, U.S., March 30, 2019 - Beyonce reacts after winning the entertainer of the year award. REUTERS/Mario Anzuoni/File Photo
Adidas, which also has a partnership with Kanye West, said on Thursday it will work with Beyonce on creating performance and lifestyle products, including signature footwear and clothing. Adidas, Nike and Puma have all been trying hard to appeal to women since the rise of Lululemon and the athleisure trend, which has also prompted fashion companies like Gap and H&M to produce more fitness clothing.
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