Adidas renews deal with Major League Soccer

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Adidas renews deal with Major League Soccer
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Adidas' new deal with Major League Soccer will run through 2030.

These issues didn't affect the negotiations, which took a year, according to a person familiar with the situation. MLS was also confident that Adidas would properly resolve the issues with Ye, said the person, who declined to be named because they were not authorized to speak on the matter.

Major League Soccer has seen rapid fan and financial growth since the last contract negotiations. The league has grown from 16 clubs in 2010 to 29 teams today. Since 2019, the average team value has jumped 85% to $579 million, according to. Earlier this month, Los Angeles Football Club became the first team in the league's billion-dollar club, with a franchise valued at $1 billion. In 2008, the average club valuation was $37 million.

Attendance is also at all-time highs. The league saw a record 10 million fans in 2022, breaking the previous record of 8.6 million in 2019. Investors have taken notice. The league has attracted a diverse group of celebrity owners that includes basketball star James Harden; actors Matthew McConaughey, Will Ferrell and Reese Witherspoon; musicians Ciara and Macklemore; and football stars Russell Wilson and Patrick Mahomes.to stream all MLS Leagues Cup matches through the MLS Season Pass exclusively.

The league and Adidas are trying to expand their cultural reach, as well. Adidas introduced a speciallast week. The team will wear it during its season opener, with Johnny Cash music blaring from the stadium. Nashville minority owner Witherspoon won an Oscar for playing June Carter Cash in 2005's "Walk the Line," which can be streamed through Apple.

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