Adidas is mulling what to do with Yeezy products after ending its deal with Kanye West, known as Ye.
Adidas is still mulling the fate of the €1.2bn worth of shoes from Kanye West's Yeezy line that have piled up after the sportswear giant ended its partnership with the rapper last year.
A pair of Yeezy 350 "Zebra" shoes is now selling for between $340 and $360, compared to around $260 four months ago, John Mocadlo, boss of US footwear reseller Impossible Kicks, told Reuters. Adidas said the split cost the firm €600m in the last three months of 2022. It warned investors that the end of the deal could hit profits by at least €500m in the 2023 financial year.
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