Adidas has launched an investigation following Rolling Stone’s report that Kanye West showed pornography to employees.
, which is owned by Adidas. Reporting found that West, who now goes by Ye, showed an intimate picture of his then-wife, Kim Kardashian, to a perspective collaborator, as well as an explicit video of her to employees. West is alleged to have told multiple people that he wanted to make “a shoe I can fuck”: “I literally want to fuck my shoes,” one former employee recalls him saying. “That’s how good they are.
exclusively obtained a copy of a letter sent by several employees to executives at Adidas, including the company’s new CEO. The letter — titled, “The Truth About Yeezy: A Call to Action for Adidas Leadership” — alleges that West used forced discomfort to create a culture of fear and intimidation, including “years of verbal abuse, vulgar tirades, and bullying attacks.” They claim that the blame lays not just on West, but on executives at Adidas who, they say, were well aware of his tactics.
“The most troubling behavior that should have been flagged by the executive team very early in the partnership is his manipulative and fear-based approach to leading the team, all while trying to assert dominance over Adidas employees in closed rooms,” the letter reads.. “It is currently not clear whether the accusations made in an anonymous letter are true,” they wrote.
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