Jewish Americans say Adidas is making the best of a bad situation by donating some proceeds from Yeezy sneaker sales to anti-hate groups. Adidas severed ties with Ye, the rapper formerly known as Kanye West, in October due to his antisemitic comments.
“We commend the decision to donate profits to the fight against antisemitism, which is certainly preferable to the shoes going to landfills,” Jacobs said.since the company cut ties with Ye in October after he made antisemitic and other offensive statements online and in interviews. The divorce left Adidas searching for a responsible way to unload the inventory.
Both the ADL and Kraft’s organization have thus far declined to give details of their financial arrangements with Adidas. “I would say it’s the best way that they could have possibly handled it,“ said Jeremy Lichtig, campus director of the University of Georgia Hillel, which serves Jewish students. “To make an effort to benefit people hurt by what he said is what we hope good community members would do.”
“It was terrifying,” she said. “Though I knew I was not physically in danger, I felt that my freedom to practice my beliefs was.”“Given the circumstances of having a surplus, I believe that the actions taken by Adidas are substantial and will benefit the communities that Ye’s statements affected,” she said. “I would not personally buy these shoes … however, I do think that for those who decide to buy them, this becomes a learning opportunity.
He still has mixed feelings about the situation, but welcomed Adidas’ plan to donate some of the proceeds from its latest Yeezy releases to organizations fighting hate. “They have every right to try and avoid losses and by donating profits to help raise awareness in the fight against antisemitism, they are choosing an acceptable vehicle for minimizing those losses,” said Steinmetz. “I’d say it’s a high five to Adidas for finding a way to foster positivity out of a negative business condition.”
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