Adidas is re-releasing a popular Yeezy from the past
On May 19, Adidas announced that it would sell its $1.3 billion stockpile of Yeezy inventory andNow we know which Yeezy will be the first to come back on the market. It'll be the first time consumers can buy Yeezy items at retail since October when Adidas severed ties with Kanye West after a series of anti-Semitic rants by the rapper and designer now known as Ye. Stadium Goods
The Yeezy Boost 350"Pirate Black" was last released in 2016 during the peak of Adidas Yeezy hype. At the time, Adidas produced limited pairs of Yeezys, which fueled consumer demand for models like the Yeezy Boost 350 and Yeezy Boost 750. . The price tag is less than the $230 Adidas charged for Yeezy 350 and 350 V2 models in 2022 before the company terminated its deal with Ye.
The decision was months in the making and was preferred to burning the inventory and donating it, the company said. "We believe this is the best solution as it respects the created designs and produced shoes, it works for our people, resolves an inventory problem, and will have a positive impact in our communities," Adidas CEO Bjørn Gulden said in a statement.on a March earnings call that If the Yeezy sneakers were donated,"they will come back again," referring to the resale value of the inventory.
"The value of the product is not the physical value of the ingredients," he said."It's a brand and merchandise that is sold at a high price."
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