Adidas faces backlash over 'woke' swimsuit advertisement

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Adidas faces backlash over 'woke' swimsuit advertisement
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An Adidas campaign featuring a model who appears to be a biological male wearing a women's one-piece swimsuit has ignited anger on social media.

May 19, 2023 / 3:07 PMAn Adidas campaign featuring a model who appears to be a biological male wearing a women's one-piece swimsuit has ignited anger on social media. on Adidas' website features a male-presenting model with chest hair and a noticeable bulge sporting the brand's"Pride Swimsuit," a colorful, geometric-patterned one-piece.

South African designer Rich Mnisi, who partnered with Addias on the Pride-themed apparel line, said in a But not everyone is celebrating the campaign. Some social media users accused the product line's advertisement of contributing to the"erasure" of women.

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