Nike likely to see biggest boost in the aftermath of Adidas cutting ties with Kanye West, footwear analyst says
"Adidas does not tolerate antisemitism and any other sort of hate speech," Adidas said in a statement."Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."
"They either had to take the hit financially or they had to take the public relations hit," Nikic said."They decided to take the financial hit, probably because they know the public relations hit would have had a bigger impact long term on the brand." He added Adidas is still collaborating with artists like Beyonce and Bad Bunny, which he said the company could lean on as it pivots away from Yeezy.