As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Read Ivan Guzenko's full executive profile here.
As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the companyRemember the frustration of standing in a long line at the amusement park, only to find out the slide you’ve been waiting to ride is temporarily closed? That’s the feeling swirling around the ad tech world with the cookie shutdown being postponed until 2025—an extreme yet exciting"ride" the industry has been bracing for since 2020.
With this approach, advertisers can achieve a unified look for their audience and, based on this, adjust their messaging strategy toward better personalization and more engaging user experience, achieving better brand recall and higher conversion rates.
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