Democrats are pumping an unprecedented amount of money into advertising related to abortion rights ahead of the 2022 midterms. A closer look.
By STEVE PEOPLES and AARON M. KESSLER, Associated Press WASHINGTON — Democrats are pumping an unprecedented amount of money into advertising related to abortion rights, underscoring how central the message is to the party in the final weeks before the November midterm elections.
Since the high court's decision in June to eliminate the constitutional right to abortion, roughly 1 in 3 television advertising dollars spent by Democrats and their allies have focused on abortion. Much of the spending is designed to attack Republicans on the ballot this fall who have long opposed abortion rights and are currently engaged in a state-by-state push to restrict abortion rights or outlaw the practice altogether.
Jessica Floyd, president of American Bridge, a Democrat-allied super PAC running abortion-related advertising in Arizona, Georgia, Nevada and Pennsylvania, described abortion as"the ultimate health care issue" for women and families. The Supreme Court decision and the subsequent Republican push to ban abortion in some states, she said, represent"an actual rolling back of rights, which is unprecedented.
"It's very clear that that's the only thing that Democrats have to run on, right? They don't run on a good economy. They can't run on community being safer. They can't run on education," McDaniel said."So what are they going to do? They're going to make everything about abortion, which means we're going to have to talk about it as Republicans do."
In some cases, Republican candidates are being hit with multiple abortion-related ads running simultaneously on their local television stations. "For doctors like me, it is our job to make sure women have the support they need to make decisions that are right for them. But Adam Laxalt disagrees," the doctor says on one ad.
The AdImpact data shows that the most TV ads aired this year referencing abortion took place in the Pennsylvania and Arizona Senate races, followed by gubernatorial contests for Illinois, Georgia and Wisconsin.
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