Famed advertising executive Martin Sorrell told CNBC that Google and Facebook have been exercising more responsibility and shouldn't be broken up by regulators.
"They tend to get an unfair rap, obviously, because of their size and their dominance," Sorrell said. "When you get to a trillion dollars, obviously you draw a lot of attention."as the companies work to eliminate undesirable content from showing up next to advertisements. Sorrell said he thinks the boycotts are generally ineffective, likening them to publicly negotiating with the Chinese government.
"It's a bit like dealing with the Chinese," said Sorrell. "You don't slap them in the face in public. What you do is you talk to them privately. You take them through what your beefs are, what your concerns are, and try and negotiate." If that doesn't work, small and medium-sized businesses must ban together to gain leverage against Facebook and Google, who rely on their advertising revenue, said Sorrell.
"They do have leverage because they are so important in the context of these platforms," Sorrell said. "I think one of the mistakes that the platforms made was not stressing that enough."WATCH: Sir Martin Sorrell questions Facebook ad boycotts and plans to work until he drops dead
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Sir Martin Sorrell questions Facebook ad boycotts, plans to work until he drops deadSir Martin Sorrell, founder of S4 Capital, sits down with CNBC Media & Technology Reporter, Alex Sherman. Sorrell discusses the Facebook ad boycotts, CEOs, investment diversification, U.S. and China relations and working forever.
Read more »
Martin Sorrell says U.S.-China 'cold war' is bogging down business, dismisses Big Tech break-upS4 CEO Martin Sorrell says the bifurcation of U.S. and China relations around technology concerns is hindering global business. He also trashes former employer WPP's efforts around simplification as 'the hobgoblin of small minds.'
Read more »
Apple Martin Had the Best Reaction to Gwyneth Paltrow's Nude PhotoGwyneth Paltrow posted a nude photo on Instagram Sunday to celebrate her 48th birthday, and daughter Apple Martin left the best reaction in the comments.
Read more »
Inside Donald Trump's 8 properties, from New York to St. Martin - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Sir Martin Sorrell questions Facebook ad boycotts, plans to work until he drops deadSir Martin Sorrell, founder of S4 Capital, sits down with CNBC Media & Technology Reporter, Alex Sherman. Sorrell discusses the Facebook ad boycotts, CEOs, investment diversification, U.S. and China relations and working forever.
Read more »
Martin Sorrell says U.S.-China 'cold war' is bogging down business, dismisses Big Tech break-upS4 CEO Martin Sorrell says the bifurcation of U.S. and China relations around technology concerns is hindering global business. He also trashes former employer WPP's efforts around simplification as 'the hobgoblin of small minds.'
Read more »