LA's powerful hospitality union says its initiative would address the city's housing crisis.
next March, after the Los Angeles City Council voted to place it on the ballot instead of enacting the controversial ordinance. It takes aim at the hotel industry in a number of ways, including requiring that if a new hotel project demolishes or converts existing housing, the developers must build affordable units on or near the new hotel site.
Such a plan would “turn hotels into homeless shelters,” claims the new ad campaign, which is produced by the Center for Union Facts, a longtime antagonist to organized labor. The commercials are airing Tuesday and Thursday in the Los Angeles market during the “Today” show and “Good Morning America” as part of a larger six-figure campaign against the hotel worker’s union.
The group timed its campaign launch ahead of Labor Day in order to underscore how the measure could put hotel workers, including those represented by the union, in harm’s way. Kurt Petersen, co-president of Unite Here Local 11, denounced CUF as an “anti-worker, anti-union” organization.
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