Captiv8, the California ad agency behind Bud Light's disastrous Dylan Mulvaney marketing campaign, has fired 30 employees, about 20% of its workforce, the New York Post reports.
Captiv8, the California ad agency behind Bud Light’s disastrous Dylan Mulvaney marketing campaign, has fired 30 employees, about 20% of its workforce, the New York Post reports.
While it isn’t immediately clear whether the shakeup was a direct result of the social media posts that cost Bud Light its two-decade-long standing as America’s No. 1-selling beer, insiders say the cringe-worthy campaign was a factor. At Cannes in the South of France, Captiv8 plastered social media with photos of the company’s top brass, along with clients and influencers, living it up on yachts.
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