Actress Lively filed a complaint alleging that director Baldoni orchestrated a social media smear campaign against her during the film's promotion. The complaint mirrors the public relations strategies used by Johnny Depp during his defamation trial against Amber Heard in 2022. Lively claims Baldoni aimed to tarnish her reputation with a coordinated online effort.
Baldoni retained the same PR crisis manager that Johnny Depp used during his high-profile defamation trial against Heard in 2022. In an exclusive statement to NBC News, Heard called social media misinformation"as horrifying as it is destructive."
At the time, Depp said “the jury gave me my life back,” but Heard said the decision “sets back the clock to a time when a woman who spoke up and spoke out could be publicly shamed and humiliated.”According to Lively's complaint, Baldoni hired a crisis communications team to launch a “retaliatory social manipulation campaign” against Lively during the film’s promotion aimed at destroying her reputation.
Fans also noticed that Baldoni was doing press separately from his co-stars, and that some of the film’s stars, including Lively and Jenny Slate, did not follow him on Instagram.
Defamation Social Media Sexual Harassment Hollywood Amber Heard
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