ActivTrak Provides Insights, Not Surveillance, To Maximize Employee Productivity

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ActivTrak Provides Insights, Not Surveillance, To Maximize Employee Productivity
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Vice President and Principal Analyst, Melody Brue, dives in as there has been much news recently about 'tattleware'—software to enable the practice of monitoring employees to catch them off track or engaging in other activities while on the clock.

Not all monitoring is created equal

Trust and honesty must be a two-way street, and trust can be built only by honestly and consistently demonstrating a set of values through one's actions. In the context of surveillance tools, this means that employers must be transparent about the presence of tracking tools and about how the data collected by those tools will be used.

From a leadership perspective, ActivTrak's team insights can improve strategic alignment by helping leaders understand the time and resources committed to specific projects and tasks. The system provides visibility into cross-functional collaboration and coordination, all while keeping an eye on employee engagement and well-being.

Anonymized feedback up the management chain allows for two-way communication to ensure that the health of the organization is prioritized without employees fearing retribution. With trust, data and insights, having the right model for productivity is akin to wearing a fitness tracker—the more you know about the inputs, the more you can control the outcome.ActivTrak calls its product an “analytics and well-being platform,” and I think the company is wise to focus on the well-being part.

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