The European Union’s top court has said that social media company Meta can’t use public information about a user’s sexual orientation obtained outside its platforms for personalized advertising under the bloc’s strict data privacy rules
FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on a mobile device in Philadelphia. The European Union's top court said Friday that social media company Meta can't use public information about a user's sexual orientation obtained outside its platforms for personalized advertising under the bloc's strict data privacy rules.
The EU court issued its ruling after Austria's supreme court asked for guidance in Schrems' case on how to apply the privacy rules, known as the General Data Protection Regulation, or GDPR. “An online social network such as Facebook cannot use all of the personal data obtained for the purposes of targeted advertising, without restriction as to time and without distinction as to type of data,” the court said in a press release summarizing its decision.
Meta said it was awaiting publication of the court's full judgment and that it “takes privacy very seriously.”
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